The digital world is more and more on smartphones. By 2015, the number of smartphones in use has already exceeded 2 billion
worldwide. This means that the mobile and m-commerce market has a potential for growth. It also means that web pages are no longer enough and that business and brand promotion are increasingly being used by smartphone applications. So if you do not already have your business in one app, it's time to seriously consider this option.
If you are still not convinced, we now give you 3 reasons to bet on this segment.
1 . Visibility of your brand anywhere, anytime
This is perhaps the biggest advantage of the app: it's accessible anywhere and anytime, which means that your brand is always with the consumer. The benefits of this logistics are great: increased sales and brand consolidation. Naturally the consumer also has access to the website on the smartphone, but it is never too much to mention that the optimization in an app allows for faster and more adequate platform type.
2. Easy, simple and fast
Precisely, optimizing your business to an application makes everything even simpler and faster. If the interaction of consumers with your brand was already great on the web, then in a smartphone application the proximity becomes even greater, namely through direct access to content and ease of information (make reservations, book visits, ask questions , etc.). Everything is more intuitive and simpler than the web platform.
3. Direct marketing channel
Another great advantage of the app is also its immediate nature and the fact that it is always accessible at the fingertips of consumers. This allows your business to have a direct and constant marketing channel. For example, through push notifications, your brand gets more interaction with the consumer, informing you about products or services whenever you justify.